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MARKET TRENDS

2 Feb 2026

Green Screens: How Ad Tiers Are Trimming the Grid

American viewers are flocking to ad-supported streaming, a shift that is inadvertently slashing energy costs and reshaping platform infras...

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INNOVATION

24 Feb 2026

Mining Heat to Power the Modern Cloud

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RESEARCH

19 Feb 2026

Why Your Binge Watch Costs More Than You Think

Latest News

Pixop Joins Greening of Streaming AI Study

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PARTNERSHIPS

14 Jul 2026

Pixop integrates AI video tech into Greening of Streaming's OWL platform to measure sustainability gains from AI-driven UHD upscaling.

Roku streaming device home screen with navigation menu and streaming app tiles on a dark purple interface

MARKET TRENDS

2 Feb 2026

Green Screens: How Ad Tiers Are Trimming the Grid

American viewers are flocking to ad-supported streaming, a shift that is inadvertently slashing energy costs and reshaping platform infras...

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