Top News

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MARKET TRENDS

2 Feb 2026

Green Screens: How Ad Tiers Are Trimming the Grid

American viewers are flocking to ad-supported streaming, a shift that is inadvertently slashing energy costs and reshaping platform infras...

Aerial view of a data centre complex with large solar panel arrays on building rooftops in a rural setting

INNOVATION

24 Feb 2026

Mining Heat to Power the Modern Cloud

Close-up of a hand holding a smartphone with streaming platform logos on screen in front of a television

RESEARCH

19 Feb 2026

Why Your Binge Watch Costs More Than You Think

Latest News

Pixop Joins Greening of Streaming AI Study

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PARTNERSHIPS

14 Jul 2026

Pixop integrates AI video tech into Greening of Streaming's OWL platform to measure sustainability gains from AI-driven UHD upscaling.

Person watching a live streamed music concert on a laptop with a vinyl record and coffee cup on the desk

PARTNERSHIPS

15 Apr 2026

The Great Green Merger of Streaming

Rumble’s $767 million deal for Northern Data swaps traditional fans for liquid cooling, aiming to slash energy costs and dominate AI video

INSIGHTS

14 Mar 2026

How Netflix Taught Its AI to Save Power

Netflix leverages AI encoding and clean mobile power to cut emissions by nearly half, setting a new efficiency gold standard for the indus...

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REGULATORY

7 Mar 2026

California Streaming Hits a Green Wall

California's SB 253 forces billion-dollar streaming giants to track data center emissions by 2026 or face massive fines

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PARTNERSHIPS

1 Mar 2026

Google and AES Turn the Power Into Texas

Google and AES are rewriting the energy playbook in Texas, building a massive data center that generates its own clean power to save the g...

INNOVATION

24 Feb 2026

Mining Heat to Power the Modern Cloud

Iron Mountain and GreenFire Energy are bringing geothermal power directly to data centers, bypassing the grid to secure 24/7 carbon-free e...

RESEARCH

19 Feb 2026

Why Your Binge Watch Costs More Than You Think

New research reveals that current metrics ignore 70 percent of streaming emissions, hiding the massive environmental cost of our digital h...

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